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Tim Berners-Lee understood the need for electronic document delivery at CERN. He had witnessed the problems encountered by physicists attempting to find information relevant to their work ("the technical details of past projects are lost forever"). Duplication of projects, the inability to access data due to differing terminals and software, and differing document formats (SGML, Unix, CERNDOC etc) were some of the most obvious problems.
Already familiar with SGML, he produced a simple subset for formatting documents and named it Hypertext Markup Language, HTML. In 1990 he and Robert Cailliau wrote software for viewing these documents. This browser was named the WorldWideWeb (one word). Later renamed as Nexus to differentiate it from the "information space", which was now named the World Wide Web.
Berners-Lee promoted the concept of "universal readership":
The sequential access of information was considered to be inadequate; linked information was the way forward.
Berners-Lee and others (W3C) attempt to stop the rot by returning to standards (go here for more on the history of the Web).
Enter XML!
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